Instagram Algorithm – Shadowban

My last post on the algorithm talked about some of the basics. You can review all of that info HERE.

I’ve resolved to fully educate myself on this Dark Magic, so today, I want to talk about the one thing that does seem to guarantee low engagement and performance on your posts. The dreaded SHADOWBAN.

First, shadowban sounds like an awesome ninja name when you first read it. Doesn’t it? But, unfortunately, like with their entire platform, Instagram took something awesome and made it not so awesome. Harsh? Maybe. But, by all accounts their decision to move from chronological to this algorithm has only benefitted large accounts. But, I digress.

So what is a shadowban? Essentially this means that your post, and in some cases, your entire profile have been flagged unbeknownst to you. The difficulty in this is, how do you know you’ve been shadowbanned if you don’t know?¬†Hopefully this post can help you with some tricks.

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Let’s start with the essential question: how do I know if my post is impacted?

The biggest trigger to indicate your posts are being flagged is low engagement. If your likes suddenly drop fairly dramatically, you’re only seeing likes and comments only from people who follow you, and your comments drop significantly, you could have been shadowbanned.

This is tricky though, because your post could simply be suffering from low performance for reasons other than a shadowban. (We’ll get into those in a future post.) So, to know for sure, you’re going to need an Instagram buddy. Or, at least a second account.

From an account that does not follow you, and this is key, make sure that the account you’re checking from DOES NOT FOLLOW YOU! Go to one of your hashtags and search for your post. If your post has been shadowbanned, you will not show up in the hashtag search.

This is important because it means that your posts will only show up to users that already follow you. No one knew. Which is the entire point of using hashtags. To become discoverable to new followers. So being aware of this is important if your goal is to grow your account.

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The next question is, how does a post become shadowbanned?

There are multiple answers to this. The primary reason is using banned or restricted hashtags.

Hashtags get flagged frequently. If enough users are offended at posts using a certain hashtag, they get flagged. I believe that there is a place on Instagram that tracks these, but I don’t know that for sure. However, I can show you a trick.

Let’s take the hashtag that got me. #books

I used to use that one fairly frequently because my account deals with books. Makes sense right? Turns out this hashtag is shadowbanned. Here’s how to tell.

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When you use the search function for any tag, you see a result screen like this. There’s the Top Nine at the top, and then below that will have Most Recent. As you can see from the screenshot above, #books goes on for longer than the Top Nine, whereas #bookstagram has a white space after the Top Nine. This isn’t cropped, it’s just white space.

If you scroll down for #books, you’ll come across this:

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Unless you make the Top Posts, which are more numerous than just the Top Nine, all recent posts are hidden.

On the surface this doesn’t seem like a big deal. Just try and make the Top Posts right? NOPE!

For some reason, and I’m not quite sure the logic here, but if you use #books, every hashtag you use will also be hidden. So, by using one flagged hashtag, your entire post will be shadowbanned.

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If you check the hashtags you use, and you aren’t using any flagged one, YAY! One step eliminated. But you still need to figure out why you’ve been shadowbanned.

It could be that you have been flagged for using the same hashtags for a length of time. A lot of people have become used to saving their hashtag comments as a shortcut, rather than typing them out. If you use the same ones, this signals possible “bot” activity and flags your posts.

You can still use the shortcut trick. But you have to have several options saved. It is also a good idea to use hashtags relevant to your post. I will use hashtags for the book and author I’m posting for, along with any relevant publisher tags, and then use a few of my favorites. Whether you type them out each post, or use a shortcut trick, just make sure you’re changing them frequently to avoid being flagged.

The bot trigger is the third way. Some apps have become popular because you can create content and schedule a post. This is a lifesaver for people who work, or have busy schedules, and you’ve discovered that per the rules of the Universe, those are the times when you get the most engagement. The problem is, these apps use the same IP address for all posts; OR, the IP address is constantly changing locations. Depending on how popular they are, this can cause the address to be flagged which will make your post spam.

And speaking of bots, if you use a bot service to gain followers, the activity from both the follow activity and potential IP address issue will cause your account to be flagged.

This last point is tricky as well, because if you are spending time on a slow Sunday afternoon catching up on likes and following accounts, you may get flagged. So, I would caution heading to multiple accounts and liking all their photos in a short period of time. Ditto for following or unfollowing a ton of accounts in a short amount of time. These can appear as bot activity.

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I know. It’s a lot. And all of this can feel very overwhelming very fast. That’s why again, I will say, know the goal for your account. It may not matter if no one outside of your follower base sees your posts. But, if you want to grow your account for whatever reason, these are things to be aware of. Find the level of awareness that fits you.

Generally speaking, taking a one to two day break from posting will reset any shadowbans, or problems with algorithms.¬†If you used hidden hashtags, once you stop using them, you should see your posts begin to bounce back. If you’ve been blocked from liking or following, it’s usually temporary and if you are aware of your activity, you should be fine.

Some people have stated that simply stopping the hashtag, or changing up your hashtags will boost your posts since it lifts the ban. I find that taking at least a day break works better and my account always recovers faster. You’ll have to find what works for you.

I don’t have any words of wisdom for using a posting app, as I don’t use one, and never had. There are some that allow you to plan a post but you post your photo yourself, which solves the IP address problem. Just be aware of what app you are using and how they work.

The algorithm can be a difficult thing to wrap your hands around. Hopefully this helps just a little!

 

Morning Star – Review

Here’s the deal Howlers! This is the third book in a trilogy, so this review will contain spoilers from the first two books. It can’t be helped so stop whining, you gorydamn Pixies. To be perfectly honest darling, if you haven’t read this series by now, you are never going to earn your scar at this rate!

“I rise into darkness, away from the garden they watered with the blood of my friends.”

In case anyone could forget the traumatizing cliffhanger that Golden Son left us with, Pierce Brown stabs us right in the gut with his opening sentence. Again. This guy loves making his readers cry. Repeatedly.

But it is such a sweet agony!

The opening of Morning Star tests our limitations for hopelessness. In fact, this book, out of the three tests the reader the most.

“I feel like a prisoner who has spent his whole life digging through the wall, only to break through and find he’s dug into another cell.”

This is the first book where Darrow cannot hold onto his own chains of secrecy. He has to learn to trust, really trust, in his friends. In the way he asked for before but never gave in return. This trust is difficult for him, but opens the door for some beautiful relationships to begin to develop with Darrow.

The beauty in this book is the emphasis on trust. Darrow isn’t a chosen one. Yes, he’s a symbol, but the fate of mankind is not fated on his shoulders. Even the rebellion isn’t fully dependent on him, though obviously, he plays a key role. I feel like this book really refocuses the whole point of what the Son of Ares stands for. Building a better Society for everyone, not the few.

While the previous two books can feel very cold and cruel, Morning Star is a book full of warmth. Don’t get me wrong, there is plenty of brutality, violence and cruelty written in the pages. This society didn’t undergo a complete change of heart overnight, after all. But, in contrast, you see the possibility of the rebellion solidify into the full potential of Eo’s dream.

“I always told Victra to let people in. I could never take my own advice because I knew one day I’d have to betray them, that the foundation of our friendship was a lie.”

But potential doesn’t always mean victory.

Darrow learns rather quickly that war is messy, and difficult to control. They have unleashed the tide of the lowColors into open rebellion, but they may not all share the vision of a peaceful society like he does. Many want to see Golds punished. But this isn’t the way to bridge society into a better tomorrow. This discord once again provides a tone of reality to this series that I really enjoy. It also ensures that nothing with Darrow, nor his plans, will ever go easily.

“Victories are less romantic when you’re cleaning your friends off the floor.”

Beyond the rebellion and the battle over the future of Society, this book is about relationships. We see them develop in such an intimate way. Not just with Darrow, but between everyone that is choosing the side he and the Son of Ares represents. It’s a fascinating conversation over fighting for an ideal versus fighting for what’s right. Do you watch horror and atrocity and wrap yourself in your ideals to excuse the violence? Or do you see beyond it to something more?

We also get to see the dynamics and power structures of other Colors beyond the Gold and Red. Finally we see how fully the Golds of Society have stayed in power. The full scope and horror of their manipulation is jaw-dropping. And also the sheer arrogance they have shrouded themselves in.

“And man was never meant to tame fire. That’s the beauty of it,” he says challengingly. “This moon is a hateful little horror. But through ingenuity, through will we made it ours.”

Everything in this book is played with higher stakes. This is an all out battle over a Society to remain the same, or one that will be forever changed. Adding the element of the deeper relationships, along with showing characters dealing with the trauma not just of war, but of torture and loss, adds to this escalation experience.

Every single battle is more intense, whether the scale is one to one in the snow of the Poles, or facing an enormous Armada in the depth of space. And, again, the intensity ratchets up even more because war is never clean. War is never easy. And people on both sides die. Brown isn’t afraid to show us the horror of loss, the reality that war isn’t selective and that death comes to us all.

“War is not monstrous for making corpses of men so much as it is for making machines of them. And woe to those who have no use in war except to feed the machines.”

And the ending. Oh, goryhell, talk about a writer ripping your heart out and holding it while it bleeds on the floor. I am rarely shocked at a book. And I rarely am so upset that I am tempted to close the book, slag that, throw the book and never look back. You think you’re ready for heartbreak. But you have no idea. And while I won’t ruin the reading for anyone, just keep reading. Remember, I said this book will test you.

While any death is difficult, rarely is it careless in this series. Heartbreak is sometimes inevitable. Brown never relents in doing what is true for the story, true to his characters, even if it means doing the hard thing.

“Everything is cracked, everything is stained except the fragile moments that hang crystalline in time and make life worth living.”

Pierce Brown gets the tragedy of what it means to be human. We are a fickle species. Capable of achieving the heights of greatness or falling to the depths of depravity. He shows us this spectrum without flinching, or romanticizing it. This series will take you down through how truly awful we can be, but will also show you how simultaneously wonderful we also are.

Yes, these books are about war. And societal strife. They are full of violence and cruelty and brutality. But they are also about friendships. Love. What it means to live for more. To live for others. It is a book on the grand spectacle of humanity. And one very much worth reading.

Exploring the Instagram Algorithm

Anyone who has been on Instagram for the last year knows the dark magic that is known as “The Algorithm”. And this is Dark Magic indeed. No one knows exactly what makes it tick, what works, what doesn’t. Though, like with any sorcery, there are many, many theories running amuck.

The argument for the algorithm is that Instagram is attempting to find the best audience for your posts. It can be argued that they are giving preference to large accounts. I can’t disagree with that, but neither can I prove it. Even if it is, that doesn’t mean all hope is lost for smaller accounts. You just have to have a targeted approach to your account.

I don’t have the answers. But I have done a little bit of research, and in doing my good deed for the Internet world, I thought I would share my findings. Please remember, these are simply my own experiences and observations.

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First, in order to beat the algorithm you must calculate the hidden mass of your…… HA! Just kidding!

First, consistency. Instagram is a stickler for consistency. There are a lot of articles telling you that you have to post the same day and time or else you’ll get thrown into Internet jail or worse: LOW PERFORMANCE!!! There’s some truth to this, although it isn’t quite so dramatic as some lead you to believe. Yes, consistency matters. If you post at different times every day, you may struggle to get the performance your post deserves. But, if you post normally around 9am daily, and you don’t post until 10am one day, you probably won’t see too much of a difference.

I have learned that if you want to ‘reset’ your algorithm, not posting for a day or two will usually work. I’ve done that when I couldn’t get my posts over a certain threshold. I waited a day between posts, and the next time I posted, it immediately performed better. In the meantime, I posted on my stories (we’ll get to those later) and still liked, commented and interacted with people on Instagram. This all matters.

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If you really want to get nerdy about it, there are actual performance data on business accounts that tell you when your followers are most active. This is true, business accounts do provide more insight than personal accounts. These algorithm articles will urge you to change to a business account so that you get this data. But is this necessary?

I have one personal account where I post the majority of my content, along with two business accounts; one for my dogs (yes, I know, it’s ridiculous but also awesome and we love it) with 200 followers and one for my Etsy shop with around 250 followers. It’s difficult to say which performs better. My two business accounts get anywhere from 50-100 likes per photo. I don’t post consistently to them. But one is dogs with books, mostly in pajamas and costumes, so I feel like that’s a winner on it’s own. And one is mainly tagging Harry Potter hashtags and dragon lovers. Again, fairly popular tags.

My personal account has gone up and down with performance. Lately, I find that I do get around 100 likes per post. I post daily, fairly consistently. So it would seem that while my business accounts are smaller, they get nearly the same activity. Of course, if I posted on my personal account with the same tags, it could be that they would do better. Difficult to say.

One thing I can say, is that the insights are interesting if you enjoy interpreting data. But it is very basic data. Most followers are active between 9am – 7pm daily. It goes up and down according to the day on which hour, but if you follow the consistency rule, the variation between activity per hour shouldn’t impact your post too dramatically. The rest of the data such as gender and location are interesting, but unless you’re an actual business with targeted demographic needs for your product line, I don’t find them that useful to the overall realm of social media.

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Frankly, who knows?! I mean, if you are into data and analytics. By all means, upgrade to business and enjoy the analysis. But, if not, my advice is simply this: test posting at various times. Try the morning for a week and see how they do. Then post in the afternoon or evening. Whenever you change, do it for a week to allow Instagram to adjust to your new times. Find your happy place. The most important thing with posting, is that you reply to comments.

So here we get to the good stuff.

Posting times and business accounts aside. Account interaction is key. So, find a time to post, that performs well, where you can comment and reply to people on your post.

I’ve read that if your post get comments and likes of a certain amount (who knows the sorcery behind this? NO ONE!) Instagram will release your post or boost it to more followers. I have no idea if this is true. What I can tell you, is that since I joined not just one, but two algorithm groups, my performance per post is improving.

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If you join a group with the sole intention of just boosting your posts and your algorithm, I think you’ll end up frustrated, disgusted, and overall unhappy. These groups help, yes. But, they are also a commitment of time and energy. Make sure the group you are in jives with you. If you have to comment on sultry romance posts and you’re a solid dystopian girl, you may find yourself struggling to comment on every post, every day, sometimes multiple times a day. So make sure you find your people!

The one thing I have found, is that commenting and interacting with accounts, even outside my groups is helping. Because you form friendships with people. The more you message with people, comment, watch their stories, mystery of all magic their posts show up on my feed more, and vice versa.

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Okay, so this isn’t sorcery as much as common sense. But it’s important. Like life, social media is what you make it. And you get what you put into it.

If you want to grow your account, and you don’t want to buy followers or use bots, you need to form genuine connections. Yes, these take time. But they also make it worth the experience. You’ll find accounts and people behind them who are interested in you, and you in them. This will lead to others, and so momentum is built.

The more genuine you are with your account, your captions, your comments and replies, the more your account will grow. That much I have seen not just through my accounts, but others as well.

Post to your stories. I know, I know. When they first came out everyone complained. It’s too much! But your stories are a way to show a different side to you versus your beautifully themed feed. Let them see your sense of humor, your quirkiness. This is where you can be a bit messy. It disappears in a day! Find a way to let your personality shine through and you’ll find people respond.

I use ridiculous Snapchat filters. It makes me happy. And it makes me even happier when people message me that my dancing reindeer post made them laugh, or that my dancing pickle video brightened their day. It’s silly. But it’s fun. Sometimes I do unboxings. Sometimes I talk about serious stuff. Sometimes it’s dancing pickles.

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Beyond letting people get to know you through your stories, they carry, say it with me now: ALGORITHM INFLUENCE!!! I don’t know if they have their own algorithm, or they influence your feeds algorithm, or if it’s a combination. Seriously, who has time to track all this? But, the more people see your bright shiny username and profile pic at the top of their screens, the more they’re likely to watch and go to your feed.

Some thoughts on stories. Be aware of your audience. If you use Instagram for friends, that’s one thing. If you’re attempting to be an Influencer, or are using this platform to promote products, even while being yourself: be professional. There’s a balance there. Find it.

That’s a lot, and probably nothing you haven’t already read before. I don’t have any tricks other than simply being sincere, find your happy place, make genuine connections and be consistent. The rest will come.

I will talk more about shadow banning, hashtags and more in another post, so stay tuned!

#PBHOWLERFEST

Today, my goodmen, today was GLORIOUS!!!!! In full nerd fashion, I embarked on a journey. A journey many months in the making, and surprisingly, not entirely about the event itself.

 

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Let me back up. Of course, the event was the entire gorydamn point. I’ve been waiting for Iron Gold for what feels like an eternity. And honestly, I probably would have simply waited for the release like any other Introvert book nerd and watched all this amazingness from afar. Except, a good friend called me, and said, “Come with me?”

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And I said YES!

So, a journey was planned. It involved matching shirts. I dyed my hair. I tried to get her to agree to matching tattoos. Spoiler: she said NO! However, she did agree to temporary tattoos as a compromise.

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But let’s get to the juicy gossip.

The event was amazing. I know that adjective gets thrown around a lot. By me. But, it was. When you walked in, they had large prints of all the fan art from around the world, and in our packet was a voting ticket.

Here’s a few for your perusal……

Once you voted, you entered the theater itself.

We also received a packet at the door, with the voting ticket and shirt ticket (if you ordered ahead of time). Our badges were Color coded and assigned us to our Color. I got Obsidian. Apparently even in this fandom, the Fandom Gods want to make me the trained killer. Weird. At least I’m not the bloodydamn villain again.

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Next to the shirt display, they had a small bookshop set up with BookSoup, featuring books Pierce himself loves. Of course I bought one or two, but you’ll have to go watch my Instagram stories in the next few days to see those goodies!

There was a bar, serving PitVipers for those daring Helldivers, and Haemanthus (mocktail) for the dreamers of the group.

Finally, there was an airbrush artist there to make sure we all had the appropriate sigils for our Color.

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And then the real fun began! Pierce came on stage, accompanied by his close friend and actor, Eric Christian Olsen. The interview was incredible to listen to on SO MANY LEVELS!

As a fan, it is always so fun to listen to an author talk about the world from their perspective. Who they see themselves in, who they had fun writing, who they hate. It’s fascinating to hear them describe the world that you, as a reader, are so immersed in. To hear the creator of that world dive into some of the rationale behind characters, plot twists, and world building is always good nerd fun!

Beyond the discussion of the world, Pierce himself is so kind and generous with his fans. He made sure to really reflect on his answers, and took his time thinking them through. His answers to questions ranged from funny, to snarky, or vague to very detailed, depending on the question. You can tell he enjoys interacting with his fans as much as we enjoy intreating with him. So much so, that he is involved in the Facebook group, Hic Sunt Leones: A Red Rising Fan Group, knows who the admins of the group are, and called up the MOST AMAZING COSPLAY EVER!!!!!

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As a writer, I LOVED EVERY SINGLE MOMENT OF THIS! Not just the cosplay, although, talk about #writergoals! When he talked about his life as a writer, I was so grateful I went to this event. To hear that an author you look up to, for his incredible writing style and fantastic plotting, doesn’t outline, or take notes. That he also can face writer envy of writers he considers the greats. That he can be a harsh critic of himself or his writing.

I need to remember that novels don’t happen in a moment, they happen in a series of moments. They take time, and then they take a team of people to make them the wonderful pieces of magic we lose ourselves in. I simply have to be as true to myself and to my story as I can be. I tend to forget that.

He also talked about telling his editor that Golden Son had a moderately happy ending and getting a literal WTF text when he faced the horror of the ending that traumatized us all. Or how he had the most fun writing the Jackal, and holds an appreciation for villains. I am a big believer that villains could use a little more love!

If you doubt the sincerity of his appreciation of his fans and readers, just look at that dedication! FOR THE HOWLERS!!!!

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Of course, the afternoon ended when we got called up (by Color) to take a photo with him. Again, he asked everyone’s name, shook their hand or hugged them, and truly made each person feel seen and heard. That is an incredible skill.

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The part of the journey that wasn’t the event, was simply going. Meeting Trissina in person after talking for nearly a year was awesome, but also daunting! Hi, my name is Jena, and I’m an Internet Introvert. And, there’s something intimidating about meeting someone you’ve tried to aspire your own writing to. Not that I was worried about how he would be, more, it’s just scary to open myself up for judgement. I never said introverting logic made much sense.

Anyway, driving to LA and being away from all my puppies and my books was hard. Oh, and my husband, I miss him too. Meeting new people in an intense environment is also daunting for me. But, I am so glad I did it!

The journey is about meeting authors and listening to them talk. Taking in their advice, knowing that even the greats have bad first drafts, and realizing that the glory is in the attempt. Nothing is made from nothing, but something can be made from something.

Meeting Internet friends in real life is the business! It’s fantastic that there is an entire community of book people in this virtual world. But, to take those friendships and conversations and hug them, and talk to them? Words just don’t quite capture how incredible that feels.

In all, I’m glad that I didn’t have to go to Mordor or face the Eye of Sauron. Perhaps my journey wasn’t quite as epic as Frodo’s. But it was mine, and I feel like I’ve grown for it.

The book comes out in three days, January 16, but we got the book 3 days early for attending! Was it worth it? You’re gorydamn right it was, my goodmen!

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Good night Howlers! Per Aspera Ad Astra!!!